Unilever unveil new ‘compressed’ deodorant cans

Unilever unveil new ‘compressed’ deodorant cans

Unilever’s new can innovation results in half-size deodorant aerosol designed to last just as long, but with an average 25% lower carbon footprint per can

Unilever have today unveiled a radical new product design that they hope will revolutionise the deodorant aisle and make the category more sustainable.

From today, consumers will start to see smaller, ‘compressed’ cans for female deodorant on supermarkets shelves around the country. The new cans – from the Sure, Dove and Vaseline brands – are designed to last the same length of time as previous cans while using only 50 per cent of the propellant, making them half the size (ml). As a result, switching to the new can will have tangible environmental benefits, including reducing the overall carbon footprint of the product by an average of 25 per cent per can. 

Across the three brands, the new-look cans use on average 25 per cent less aluminium and, due to the smaller size, 53 per cent more cans fit onto a pallet. This results in a significant reduction in the greenhouse gas associated with having 35 per cent fewer lorries on the road transporting the products.

The new cans are a result of years of research and leading-edge innovation, which will allow Unilever to make positive progress towards two of their ambitious Unilever Sustainable Living Plan targets:

•   To halve the greenhouse gas impact of products across the lifecycle by 2020
•   To halve the waste associated with the disposal of products by 2020

In a product category where 80 per cent of UK and Ireland consumers prefer aerosols to roll on or stick deodorants, and some 19 million cans of female aerosol deodorant are used per year in the UK, this means an immediate 24 fewer tonnes of aluminium and a resultant 283 tonnes reduction in carbon used every year for Unilever brands alone.

This is the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.


Stephanie Cornwall
Stephanie Cornwall