Bosch Packaging Technology have announced the opening of a new sales and service office in Cairo, Egypt.
With a population of over 80 million and growing, Egypt is experiencing tremendous growth in the food, confectionery, and pharmaceutical industries. Bosch’s new office provides local sales and service support to meet the increasing packaging demands of the food, confectionery, and pharmaceutical markets in Egypt and beyond, including large parts of Africa and the Middle East. Bosch has seen substantial market potential in Africa, which is the reason it became the first major supplier of packaging machines to have an assembly location in South Africa.
Since its doors first opened in July 2012, the office has gained ten associates. Additionally, the company has plans to double its staff by the end of 2013, continuing to generate employment opportunities in Cairo.
Previously, Bosch companies abroad supported regional and multinational customers. Now, these customers will benefit from a local presence backed by an international network.
Mazen Touban, general manager of the new office in Cairo said: “In every country I’ve worked, the key to success is always personal contact with the customer. Our Egyptian office gives us a local presence to better serve our customers with packaging technology and after-sales services.”
Born in Syria, Touban brings 20 years of experience working for Bosch in France, Germany, and India, and managed markets in Africa, North Africa, and the Middle East. His experience brings an unparalleled ability to link different cultures, critical to prospering in today’s global marketplace.
Bosch has set a 2013 sales target for its Cairo office in the mid double-digit million euro range for machines and services, for which key markets are the pharmaceutical and food industries.