At the 2013 Starpack Awards, the Design Team of Staeger Clear has once again been recognised for innovation and creativity.
At a ceremony at the London headquarters of the Institute of Materials, Minerals and Mining (IOM3), the Waitrose Seriously Chocolaty Dark & Milk Chocolate egg packs were Highly Commended in the Technical Innovation Category.
The judges commented, “Novel improvement on board. The lid prongs that lock it down are brilliant. Simple, striking and looks very premium”
The products, Easter Egg and six truffles had to be well presented with a 360 degree viewing, fixed in place as not to move with the minimum of packaging.
The solution was to package the eggs in the company’s Conbox tube. This has four parts, a special lid and base to hold the egg, a transparent tray to hold the truffles in place and locate the bottom of the egg and a printed and foiled recycled PET clear sleeve that forms the cylinder.
The whole tube can be delivered flat to the producer, designed to save transport and storage costs. For opening the consumer must teat open the perforated opening flap thereby releasing the top vac formed lid.
Staeger invested in special thermoformed tooling and gluing lines to fold in the fixing flaps on the sleeve.
For further information please visit www.staegerclear.co.uk
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