The full line up and schedule has been announced for the Packaging Gazette chaired seminar at the Total Processing and Packaging Exhibition 2013.
Taking place on 6th June at the Pakex Innovation Hub, speakers will include Neil Farmer of Neil Farmer Associates, Chair of the Starpack Advisory Group Emma Wise as well as Daniel Monteith from Elmwood and Jon White of Kimberly Clark.
The seminar will be chaired by Robert Nisbet, CEO and founder of Media One Communications, publisher of Packaging Gazette and FMCG News. Robert said of the seminar, “With such a fantastic and eclectic selection of speakers the day is bound to provide a truly interesting insight and exploration of how the industry continues to provide innovative and exciting packaging solutions. It’s also a brilliant opportunity for Packaging Gazette to get involved with one of the biggest and best shows in the packaging calendar.”
Full details of the speakers and what visitors can expect at the seminar are listed below.
Chair: Robert Nisbet, MD Media One Communications Ltd.
Robert Nisbet is the CEO and founder of Media One Communications, publisher of fourteen national B2B publications whose portfolio includes Packaging Gazette and FMCG News. He also oversees the publication and production of the annual Packaging Yearbook, a definitive guide to packaging trends, technology, suppliers and contacts. Robert begin his media career in the late 80’s with then media giants EMAP and has sat on the board of several media PLC’s.
Speakers: Daniel Monteith, Client Services Director at Elmwood and Jon White, Marketing Director at Kimberly-Clark
Established as an independent design agency in 1989, Elmwood have set out to ensure that every brand they touch must have a distinct point of view. It is a mission they live by, and have been able to provide for such high profile brands as Nestlé, Walmart and McCain. Their projects have included a rebrand of Anchor butter, creating the Asda “Chosen by you” strategy for own brand products as well as repositioning McCain in light of growing obesity concerns. With more than 140 years of experience, Kimberly-Clark is home to some of the most trusted home brands including Kleenex, Andrex and Huggies. First launched in 1942, Andrex has become one the UK’s most popular and recognisable toilet tissue brands.
Topic: Embracing brand conflicts through sentic triggers Brand design consultancy Elmwood, for an insight into how brand strategy and the use of sentic triggers in packaging helped revitalise Andrex, one of the UK’s top ten grocery brands for Kimberly-Clark. Elmwood and Kimberly-Clark created a unified design architecture and communication hierarchy that has driven record revenues and provided a consistent brand experience.
Speaker: Emma Wise, Chair of the Starpack Advisory Group
Emma is responsible for both business development and Key Account Management at Plastique Limited, working with major blue chip clients delivering innovative thermoformed solutions to clients such as Unilever and Reckitts. She describes herself as a packaging nerd with over 16 years’ experience covering a wide range of packaging mediums from print, injection moulding, blow moulding and most recently thermoforming. Previous employers have included RPC, Burall Plastec and Superfos. She is also a board member for The Packaging Society and also currently the Chair for the Starpack advisory group and a Starpack Judge.
Topic: Activating fresh innovation: nurturing new blood Emma will be highlighting the importance of nurturing young talent as a means of producing fresh innovation. Inexperienced designers come at packaging from a different angle and often offer an alternative perspective that should be utilised by the savvy. By way of demonstration Emma will trace recent Starpack School and Student Award success stories – from concept to creation. She will cover how to utilize young talent, how to develop and encourage younger generations to join the industry and how competitions like Starpack can help recognise young professionals and support school enterprises.
Speaker: Neil Farmer, Owner of Neil Farmer Associates
Neil Farmer is owner and proprietor of Neil Farmer Associates, an international marketing, market research and business development consultancy. Neil has 35 years experience in the international packaging industry and was a director and senior manager of several leading publicly quoted packaging companies. Neil is a regular writer of articles and reviews on packaging and a speaker at many international packaging conferences and seminars. He is the author and editor of the book Trends in Packaging of Food, Beverages and other Fast Moving Consumer Goods, published by Woodhead Publishing in spring 2013.
Topic: The Evolution of Packaging Design and Innovations. Neil will assess the current state of the consumer goods packaging market and comment on the major innovations that have occurred over the last five years. He will then move on to look at the state of the market in terms of major initiatives by leading FMCG companies and packaging producers, including developments in extended shelf life and barriers plastics, bioplastics, biodegradable and compostable packaging, active and intelligent packaging and modified atmosphere packaging. Then Neil plans to look to the future in terms of developments in digital print for packaging, packaging design and digital technology and consumer technologies. As he explains, “packaging innovation is about product differentiation at the point of purchase and making your product stand out from the competition. It is also about balancing the cost versus innovation equation which is often the most difficult thing to get right in an economic downturn.” He will look to assess how companies are looking to achieve this objective by adopting the holistic approach, including the efficient and cost effective use of new and innovative packaging materials. I trust this will fit the bill.
For further information and a full schedule for the Total Processing and Packaging Exhibition 2013 please visit www.totalexhibition.com
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