Labelling developments are delivering bottom line benefits across all retail categories

Security labelling developments offer retailers benefits in everything from merchandise availability to improving efficiency – areas that can make a significant difference to the bottom line.

Some labelling advancements apply across multiple product categories. For instance, from cosmetics and apparel to wines and spirits, smaller, clear labels that protect products without obscuring branding messages are proving valuable. Other developments are product-specific, proving crucial to certain retail categories.

The most recent example of this is the launch of a microwave-safe security label for food, allowing supermarkets to safely protect products at high-risk of theft, such as fresh meat, which has a shrinkage rate of 2.35 per cent in Europe, according to the Global Retail Theft Barometer.

Research shows that standard electronic article surveillance (EAS) labels will sometimes show browning around the edges and in some cases catch fire when placed in the microwave, potentially making food unsafe for consumers. Because of this, it’s clear that microwave-safe EAS labels meet real retailer needs – enabling retailers to protect a high-risk theft product, without posing a risk to consumers.

Another advanced solution to a real retailer need is the 2815 Enhanced Performance (EP) Shoe Label. The Global Retail Theft Barometer revealed that footwear has an average shrinkage rate of 0.92 per cent for retailers in Europe, while, historically, shoes have been difficult to display securely. Not only is the new label significantly smaller than existing shoe labels, it also offers enhance detection and deactivation performance, reducing false alarms, and can be applied during the manufacturing process, speeding up time to shelf.

Advanced technology such as this is enabling retailers to display products safely in an open environment, encouraging impulse purchases and increasing sales. This means that whatever the product category, from food and alcohol to perfume and cosmetics, retailers are able to invest in solution that can make a significant difference to their bottom lines.