DS Smith Packaging is leading the way in its community fundraising activity this year, with a plan to raise £100,000 for national and regional charities as part of a series of events.
DS Smith PLC CEO Miles Roberts and DS Smith PLC Business Development Director Gary Saunders, will both be saddling up to take part in a leg of a challenging sponsored bike ride from Livingston in Scotland to Launceston in Cornwall.
On September 6th 2013, the team of managing directors led by sector director Gareth Jenkins, set off from the Livingston site and will cycle an estimated 905 miles down the spine of the UK. However the route will not be direct as it will incorporate stops at DS Smith Packaging factories across the country.
From Livingston the route will take in Lockerbie, Featherstone, Clay Cross, Belper, Louth, Fordham, Ely, Blunham, Devizes and Bristol with the finishing line at Launceston. The arrival of the pack in each location will also signal the start of local fundraising activities which the company hopes will involve hundreds of employees, suppliers and people from the area.
Gareth Jenkins said, “Many of us have had family and friends who have suffered from serious illness such as heart disease or cancer. We wanted to do something significant as a business to give back to others and demonstrate our commitment to being a caring and tenacious company.
“At DS Smith Packaging we are passionate about ‘making ideas happen’ and this is an example of an idea that started small but has grown into a nationwide fundraising tour involving hundreds of people and employees, impacting the whole business.
“DS Smith Packaging has factories across the country and so these will provide strategic bases for our fundraising drive. We hope that each community will throw its weight behind us and dig deep into its pockets. We feel this is an important part of our general approach to supporting our communities with fundraising activities which are inclusive and effective.”