World of Packaging Hamburg 2015

World of Packaging Hamburg 2015

World of Packaging Hamburg 2015

With a finger on the pulse of the latest packaging trends, many innovative products will be on display at World of Packaging, which on 28 – 29 January 2015 will draw representatives from a wide spectrum of packaging-consuming industries to the Hamburg Messe. Free workshops and mini-seminars on the latest hot topics complement the many-faceted exhibition programme at Empack, Packaging Innovations and Label&Print.

We’re seeing brisk demand for and lots of interest in the trade shows and content programme being offered at the World of Packaging. Seven weeks before the event opens its doors, about 190 exhibitors have booked and we already have 40% more pre-registered visitors than last year; everything is going according to plan,» says a satisfied Martina Hoffmann, easyFairs Event Director D-A-CH for the packaging industry.

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Important industry topics at a glance


Under the umbrella of World of Packaging Hamburg 2015, the three specialist trade shows, Empack, Packaging Innovations« and Label&Print, together offer visitors innovative highlights and a comprehensive overview of the entire value chain for packaging. Here are a few examples:

The packaging and display manufacturer DS Smith, Packaging Division D-A-CH, will present its HP Scitex 15000, the newest generation of high-tech digital printing machines and high-performance production plotters. These tools open up a world of new prospects, enabling the production of small lots and prototypes in offset quality, both quickly and economically. This, in turn, makes a very high degree of product individualisation possible.

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Social media comes to life


In their packaging blog LOOK & LIKE, Sandra Tennemann and Laura Haberkorn feature innovations, designs and pure creativity – and their blog will be staged live at Packaging Innovations. In a unique, interactive exhibition space next to the PIA Centre, visitors will be offered a glimpse into a variety of brand worlds. Laura Haberkorn explains: «Direct from the World Wide Web to Hamburg – our blog will touch down at Packaging Innovations 2015 so that you can see the most fabulous packaging designs in person and up close. In addition, we’ll keep you up-to-date with the latest news and highlights from the show, both online and offline.» One of the visualised exhibits will be of the Vienna start-up, Design Studio Papertown, which specialises in stage design, structures and furniture made of corrugated cardboard. And on Thursday, 29 January 2015, Laura Haberkorn and Sandra Tennemann will give a lecture from 11:00 – 11:45 on the subject of «Visual Storytelling – Packaging in Context» in the PIA Centre, featuring provocative ideas and remarkable examples of product presentation spaces, such as Shop-in-Shop concepts.

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Fresh knowledge for bright minds


World of Packaging 2015 will again offer an exciting show programme, packed with diverse lectures, live demonstrations and workshops on innovative topics. Experts will shed light on the latest trends and encourage interdisciplinary knowledge exchange.

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Stephanie Cornwall
Stephanie Cornwall