Brand Opus has been responsible for the new range redesign for its long-term client Willie’s Cacao. Owner Willie Harcourt Cooze is one of the UK’s only ‘bean to bar’ chocolate makers and his products have been aimed at the premium market. Although the products are popular amongst chocolate enthusiasts, Willie wanted to attract a wider audience and broaden the appeal of his products, with new packaging. The new packs aim to give an idea of adventure and discovery. A more powerful and distinctive brand mark has been created, evolving the existing typographic style, pack information has been simplified to focus on the main qualities, and the individual personalities of each product in the range have been brought to life with strong colours and typography.