The makers of Weetabix have introduced a brand new easy-open paper inner wrap to replace the plastic wrapper which consumers founds difficult to open and seal.
Developed in response to demand from consumers, the new paper inner wrapper is designed to keep the product fresh while also being easy to use.
Designed to make opening the inner packaging easier, the new paper wrap tears evenly helping to ensure Weetabix biscuits stay protected from crumbling and breaking. The paper is also easier to fold back after using which will help to keep Weetabix biscuits fresher between serves.
The new wrapper has a polyethylene lining which stops the moisture from the atmosphere getting into the Weetabix biscuit, keeping the product fresh throughout its shelf life.
Branding agency Springetts has redesigned the Weetabix pack for the new easy-open paper wrap. The new pack design is available nationwide from this month.
Francesca Davies, Marketing Manager at Weetabix, said, “The team has invested an incredible amount of time and resource in developing the new inner paper wrap so we’re delighted to have such a great result to share.
“The wrap is not only easier to open and close, but it also helps minimise crumbs from falling onto the kitchen counter. We hope this will make breakfast time that little bit easier for families across the country.”