New beauty brand Soaper Duper turned to labelling expert Royston Labels when it wanted some striking, punchy and unusual-shaped labels for its new range of indulgent, foamy body washes. The body washes have now rolled out into Tesco stores nationwide, after the brand initally launched in luxury store, Liberty, in London at the end of 2016. The Soaper Duper bottles, provided by M&H Plastics, are a quirky customised bubble shape and apple green in colour, and the company wanted to ensure the colours on the film label were vibrant. A clear substrate was used on the bubble shaped bottles with a combination flexo and silk screen process with a matt finish. A Peel and Read label format was used on the reverse of the bottles providing additional consumer information.
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