Primera Technology Europe is set to present the company’s latest innovations at Label Expo from September 25th to 28th. On its 90 square metre booth in hall 8, stand # 8B49, Primera will focus on its new colour matching and variable data printing solution for the CX/FX1200e system by ColorGATE, its increased portfolio of new Primera Genuine substrates and its in-store printing solutions for customised on-demand products.
The need for on-demand label printing solutions in retail stores is high as customers are more and more looking for customised products. The easiest way to make a product unique is by personalising its label by offering a selection of name variations, different design templates, personalised messages or by including individual photos. Businesses looking for in-store printing solutions need to keep in mind certain conditions such as space limitations, print quality and the amount of maintenance of the solution.
Meeting the requirement for a compact solution, Primera’s LX500e colour label printer is the logical choice with its footprint of just 26.4 x 38.9cm. In addition minimal downtime is also important. Nothing is more frustrating for customers than having to wait for their individual label longer than planned. LX500e features the latest inkjet technology, which uses only one colour cartridge with integrated print head realising photo-realistic printouts. The high-yield tri-colour cartridge simplifies operation and on-going maintenance and minimises downtimes during ink replacement. Not to mention that keeping just one SKU in stock saves money and simplifies inventory management.