Recently, the Italian packaging machinery manufacturers’ association Ucima sent member companies its new Marketing & Promotion catalogue featuring the activities that it will be organising during 2015.
The catalogue lists the various services that Ucima offers its member companies, particularly for promoting exports. This involves improving knowledge of target markets through detailed studies, participation in trade fairs and conferences abroad, strengthening contacts with customers through participation in trade fairs in Italy, organising incoming missions for foreign buyers and promoting the sector as a whole.
International trade show participation is the most important activity in the catalogue.
Based on an extensive network of relationships and partnerships with Italian and international government and private institutions, these strategically important proposals include: analysis and understanding of markets; personnel training; support with penetrating markets and meeting new customers; customised marketing plans; press & communication office.