Using it’s Sensorial PlanningTM approach, Touch Design has helped Robertsons awaken consumer’s senses to the magic of food.
Touch refreshed the branding and merchandising POS and created bright new pack graphics with clarity, freshness, a sense of discovery and appetite appeal to give the brand a new lease of life and support the message: ‘the very best spices from faraway places’.
The company also gave consumers fantastic functional added value through carefully considered structural design based on insight, usage and ergonomics, resulting in a new ‘ownable’ bottle design and ingenious custom cap – the world’s first injection moulded, orientated, multi-functional closure on a glass bottle.
Touch MD, Heidi Maxwell commented: “This outstanding result in just 18 months is testament to what can be achieved with great integrated client-agency teamwork, experience and enthusiasm”.
Scoring 9.2 out of 10 with Unilever’s home testers, the packaging achieved the highest score ever recorded in the database, scoring higher than Dove, Comfort & Omo liquid.
For more information visit www.touchpackdesign.com.
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