ToBeUnique: Packaging becomes interactive thanks to StealthCode® technology

ToBeUnique: Packaging becomes interactive thanks to StealthCode® technology


Imagine a packaging that is unique, safe, anti-counterfeiting, design-oriented, that can also tell a story of its own. A technologically advanced future? No: The present that Tubettificio Favia offers to its customers, thanks to a new solution that turns aluminum tubes into an interactive packaging.

StealthCode® is an interactive and dynamic solution based on Digimarc Barcode® technology, distributed in Italy by BeeGraphic, a leader company in services to the global Packaging Industry.
The generated code is unique, it can’t be duplicated and is protected by sophisticated IT systems that protect its authenticity, preventing it from being read if it’s not compliant with the required standards. This discourages counterfeiting attempts, offering additional defense for the protection of the product.
The code can refer directly to any type of digital content: a website, a social media page or profile, or any other media or augmented reality content, which can be updated and changed in real time.
A synergy that makes ToBeUnique … even more unique.

StealthCode® technology is combined with ToBeUnique digital printing, an exclusive method by Favia that involves the aluminum body of the tube and the plastic cap in one printing process. Thanks to StealthCode®, ToBeUnique is even more unique. Here follows some possible applications: In the food Industry: The tube “links” to a food blog or to a video recipe, or even to a page with some advices for the correct use of the product or its storage; in the cosmetic Industry, the tube refers to a beauty blog or webpage, to a video of make-up tips; in pharma, the app allows you to go beyond the classic “patient information leaflet”, linking to a page with medical advice for the correct use of the drug or for leading a healthy and active life.
The link, however, can also refer to the company website, a social network, a contest or an event. The only limit is your imagination.

www.favia.it
https://youtu.be/meOMu7mMuA0
http://tobeunique.it/it/

Stephanie Cornwall
Stephanie Cornwall
ADMINISTRATOR
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