Striking gloss black tube for Passion

Striking gloss black tube for Passion

160406 MH blacktubeWhen Nicholas James (UK) Ltd wanted to develop its range of Passion For Natural Aloe Vera products the company turned to M&H Plastics, part of the RPC Group of companies, for its expertise. Nicholas James wanted to attract new customers with improved packaging, more akin to cosmetic presentation, to create greater shelf presence and position the brand as a more sophisticated solution. The result was a striking gloss black tube produced with an element of post-consumer regrind polymer, new graphics including photographic flexo print, silver lustre silk screen print and a distinctive bi-injected coloured cap to achieve the desired luxury look. Nicholas James’ Technical Director  Peter Liversidge  said: “We wanted to create a look that our existing customers would recognise and also attract a new market segment.”

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Stephanie Cornwall
Stephanie Cornwall
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