Smell, it turns out, is turning into big business in the sports industry. In recent past the Cosmetic markets has witnessed some major sports teams launching branded scents and it seems they have been quite lucky in producing a lot of fortune with it. Recently the US football team Notre Dame announced to have teamed up with the Cloudbreak Group in order to launch their branded scent at the start of the football season: The men’s label will be Gold Eau de Toilette and then Lady Irish Eau de Parfum for women, each sold in a 100ml bottle. What regards the lady’s fragrance, it will be dressed in one of the fancy Stölzle standard flacons. Sleek and rectangular, its body has been branded just with the team’s emblem “ND”. The shiny gold writing has been achieved by printing in Stölzle Flaconnage, the Group’s British production site. Both fragrances have been launched in limited edition and are available at high end retailers in the US.