By Stephanie Cornwall
I had the pleasure of attending judging day for the 2018 Starpack student and school awards recently, and as in previous years, was completely bowled over by the ideas, planning, explanations and real enthusiasm displayed by what could be the future generations of packaging professionals.
The winners of this year’s Starpack School Awards and Starpack Student Awards were picked out by a panel of judges recently, while displayed at the IOM3 headquarters at Euston Road, London. Students from as young as 13 submitted entries for the awards and judges included a number of industry professionals as graphics and design specialists. A future milk bottle, e-commerce packaging, motor oil dispensing pack, free-standing water bottle display unit, luxury family range of cans for tea or coffee, meal time connection tray and product made from Plaswood, were amongst the product briefs and the imagination displayed by entrants really was something to behold.
The Brexit UK bottle displayed some particularly imaginative ideas, and because of that was probably my personal favourite in the school category. We had everything from Boris Johnson’s head to red pillar boxes and phone boxes, and Henry VIII’s wives (which could become collectors’ items!). There were also some wonderful ideas for the designer shoe packaging, with novel use of shapes, materials and textures.
The Student Starpack competition, established in 1964, challenges students from a wide range of courses, some with a graphics emphasis and others concerned with structural/product design, as well as those from materials/technology courses, to submit solutions to problems set by brand-leading FMCG companies, design agencies, and manufacturers – and win recognition of their excellence.
The expectation is that students really challenge conventional thinking and break the rules with off-the-wall creativity and this is the key criterion for judging success.
Briefs for the school awards were as follows. Brief A: ‘The Bug Pack’ (sponsored by RPC-BPI Polythene Industries); Brief B: ‘ Good to Go’ – Food Packaging for Children to promote Healthy Eating (sponsored by Klockner Pentaplast – LINPAC); Brief C: ‘The Candy Dispenser’ (sponsored by RPC Design); Brief D: ‘The Great British Bottle’ (Brexit UK Bottle) (sponsored by Logoplaste); Brief E: ‘Designer Shoe Packaging’ (sponsored by IOM3 The Packaging Society); Brief F: ‘Breakfast on the Move’ (sponsored by Graphic Packaging International); Brief G: Unpacking Asthma (sponsored by DS Smith and developed by The University of Cambridge University in conjunction with the NHS).
Briefs for the student awards were as follows Brief A: The Future Milk Bottle, sponsored by Logoplaste; Brief B: Extending Brands into the Home Through E-Commerce Packaging, sponsored by DS Smith; Brief C: Packaging to Help Reduce Consumer Food Waste, sponsored by Pentaplast – LINPAC; Brief D: Motor Oil Dispencing Pack (5 Litre) sponsored by RPC Design; Brief E: HIDR8 600ml Water Bottle Free Standing Display Unit, sponsored by SK Display UK; Brief F: Luxury Family Range of Cans for Teas or Coffees, sponsored by The Metal Packaging Manufacturers Association; Brief G: Connecting Meal Times, sponsored by Graphic Packaging International; Brief H: Creating Second Life Products – Recycling Awareness, sponsored by RPC-BPI.