On Thursday 11th July, at the Institute of Materials, Minerals and Mining in London, industry experts and packaging manufacturers gathered to celebrate the 54th annual Starpack Awards.
With the background set for a prestigious evening, the event began with a low-key champagne reception, which gave people the chance to mingle and congratulate each other ahead of the ceremony.
The main topic of conversation? The overwhelming success of the student’s entries for 2013. The judges were completely enthralled by the innovation and creativity that been displayed by the students in this year’s School Starpack Packaging Design Awards. Emma Wise, Starpack Advisory Chair and Judge said, “There was no shortage of excellence on display for the Student Starpack this year which boasted an impressive array of mocked up samples and accompanying design boards. The attention to detail and quality of the student’s work could lead you to believe that some of these packs had been purchased from the store that morning.”
The student awards then kicked off the evening, with award-winners coming from schools all over Europe for the event. Competing in 7 different briefs, students had been charged with the task of creating innovative solutions to current day packaging questions. Sponsored by various high profile packaging companies, these awards rewarded students for creative thinking, well thought out concepts and thorough research. The sponsors looked proud on the night as they handed out certificates, awards and prize money to the students who had won their categories. Some students will even go on to spend some time on work experience with their category sponsors.
With the student awards concluded, Mark Shayler, Managing Directory of Tickety Boo took to the stage as keynote speaker for the evening. The topic for the evening was ‘circular economy’ where Mark addressed issues about sustainability and packaging’s role in reducing food waste. Emphasising that the product is the ‘main thing’, Shayler demanded that we shouldn’t “be distracted by current trends” and that “it’s not sufficient to do things better, we have to do better things.”
After a small interlude the Industry Awards began with Mark Shayler and Emma Wise giving out coveted Awards of Excellence and Highly Commended Awards. With over 160 entries originally submitted, only the very best were represented on the night. It was a big night for Asda who found success in several categories, DS Smith Packaging also received more than one mention. PACKLAB’s Petolan Blue Cheese packaging was described by judges as “beautifully executed and charming”, and Allied Glass Containers’ Langtons Gin bottle was praised for it’s “priceless style, sophistication and tactility”.
The big winners of the night though, winning the prestigious Packaging Superstar, were Webb deVlam with Bombay Sapphire Electro. Having received the Award of Excellence in the Graphic Design and Decoration category, this incredibly aesthetic packaging was a favourite amongst all the judges. Judges described the design as “beautifully realized- not gimmicky but works wonderfully with the graphics. Real surprise & engagement. First time I have seen this technology in use and it works brilliantly.”
And as the night drew to a close, and with everyone in high spirits, conversation turned to Worldstar 2014. Winners were being urged to enter the competition, which saw so much success for UK packaging this year.