Nestlé’s tea capsule system SPECIAL.T has relaunched with a new design by B&B studio, which takes inspiration from the SPECIAL.T world created for online and advertising channels. Each tea has its own distinct and bold personality. Images range from a tiger wearing a turban on the Earl Grey pack, to a flamingo-grapefruit hybrid for the Pink Pamplemousse infusion. An enlarged and isolated T from the logo is positioned on the front of pack and overlaps the imagery. Foiling on the logo and an embossed texture give a premium look, while colour coded backgrounds differentiate the ranges. Inside the packs, further details are shown from the brand’s ‘magical world’.
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