Tasked with finding a packaging solution that improved the customer experience for food delivery service HelloFresh, Smurfit Kappa used its eSmart service to find a solution. A proven approach based on three focus areas, optimisation of e-retail processes, supply chain efficiency and superior consumer experience, eSmart helps identify packaging insights that solve complex challenges. Smurfit Kappa experts generated two key insights: Improving the structural integrity of boxes is key to delivering food unharmed and having sustainable boxes is crucial for HelloFresh customers Using these insights, Smurfit Kappa developed an integrated board that divided the box’s internal space into compartments, increasing stability, improving product protection and creating an interactive user experience. The solution increased packing space by 17%, generated a cost saving of £50,000 and created a 100% recyclable box that HelloFresh customers loved.
Hamed.Ahmed@smurfitkappa.co.uk I www.smurfitkappa.co.uk
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