Packaging for craft drinks specialist ROCKTAILS’ first lightly sparkling botanical blend, The Citrus Spritz, has been designed by B&B studio. It has introduced a refined, characterful brand identity to reflect the craft of the steam-distillation process and character of the flavour. ROCKTAILS celebrates the art of mixology by creating each distillate in-house, with the first in a series of botanical blends taking a citrus-based flavour profile with notes of lemon, juniper and grapefruit peel. B&B worked closely with a printmaker to design a bespoke back label for the bottle, viewed through the clear glass and showcasing the botanicals. A diamond-shaped label on the front of the bottle add sophistication.
A mermaid has been introduced as the brand’s icon. Holding botanicals aloft as a crest on each bottle, she is represented as a modern icon, finished in metallic copper as a subtle link to the pots used in the ROCKTAILS distillation process.