Rexam, Europe’s leading beverage can manufacturer, has become one of the founding partners of Carlsberg’s new Group CSR initiative, the Carlsberg Circular Community. The new initiative, which uses the Cradle-to-Cradle® design framework, sees Carlsberg working with its suppliers to encourage innovation and quality in the industry, in pursuit of zero-waste.
The Carlsberg Circular Community aims to increase the creation of sustainable innovations, create clean materials streams that are optimised for reuse and recycling and support the sharing of knowledge between companies creating resource efficient products.
John Revess, Director of Group Sustainability at Rexam says, “As a manufacturer, Rexam has a responsibility to work in an increasingly sustainable way. By partnering with our customers and the full supply chain, we can further improve the environmental impact of our industry as a whole.”
Jørgen Buhl Rasmussen, President and CEO in Carlsberg Group added, “Carlsberg and its suppliers are taking an important step on the roadmap towards creating new benefits with packaging. This cooperation is a great example of companies planning together for the future, creating solutions to the global challenges that face us all. I encourage companies to join Carlsberg in its efforts to develop innovative packaging and rethink the concept of waste.”
Carlsberg intends to widen the community beyond founding members such as Rexam to 15 by 2016, supported by the technical expertise of EPEA which is the leading scientific authority on Cradle to Cradle®.