From the harm to a brand’s reputation to the integrity of the supply chain, product tampering can result in costly damages for brands and manufacturers. In extreme cases it can even result in life or death consequences. As a result of this, there will always be a demand for safe, secure packaging that provides resistance to tampering and alerts consumers that a product has been potentially tampered with before it’s too late.
For packaging designers, this presents a unique opportunity to introduce new, intelligent packaging designs that provide consumers with a sense of security that their food hasn’t been improperly tampered with after it was packed. Packaging designs that provide this security, also help improve brand integrity and build trust with consumers. So, how can manufactures ensure that tampering or contamination can be avoided at all costs? The answer is relatively simple.
In order to prevent tampered goods making it to market, more consideration should be given to the packaging and more specifically, the closures used in packaging design. For example, an innovative closure solution using a foil seal inside a cup provides tamper evidence and eliminates the need for a tamper band. Subsequently, this also allows the knurling found around the neck of a bottle, for example, to be removed helping introduce material savings. The benefits for manufacturers here not only includes reduced numbers of tampered products, but reduces costs and carbon emissions throughout the production chain through smarter design and production.
This shift will not only help encourage collaboration, communication and trust but revitalise innovation among packaging professionals.
While 2013 has already seen increasing pressures on the supply chain to ensure integrity and transparency in light of the horsemeat scandal, there is a collective hope that as a result of these measures, clearer guidance on how manufacturers can prevent product tampering can be achieved.