Packaging Innovations reports record number of visitors at this year’s show in Birmingham…
The UK’s biggest packaging show reports record success. Packaging Innovations, which attracted 6004 unique visitors over the two days, an 18 percent increase on last year, with 77 percent of exhibitors rebooking onsite for next year’s show.
The show which took place at Birmingham’s NEC, 26 & 27 February 2014, included packaging buyers from major names such as GlaxoSmithKline, Lush Cosmetics, Heineken, Britvic Soft Drinks, Danone, Asda and Proctor & Gamble; exhibitors where delighted with the buzz and the visitor footfall from the moment the doors opened.
Alison Church, Event Director at easyFairs UK Ltd, commented, “We couldn’t be more thrilled with how the show went last week – an easyFairs record breaker. The show was lively from start to finish, with both visitor and exhibitor numbers up, we are in a great position to take the show to new heights next year. 2015 will be an even bigger year for us, as the show will be celebrating its 10th edition, so it’s an exciting time for those who are involved with the show.”
Derek Payne, Director of Dubble Bubble Ltd, visiting the show, remarked, “Packaging Innovations NEC is without doubt the premier show for packaging innovations. It brings together all aspects of packaging and print, under the general umbrella of innovation. This show is not about today, it showcases what’s about to happen tomorrow. We are so impressed that we will be exhibiting next year, with our own packaging innovation.”
Packaging Innovations was co-located with six other shows: Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations, and Converting with product launches happening in each. Bag Re:Born launched a new eco-innovation for the carrier bag market; i-Sub Digital successfully rolled out its exclusive Digi-Foil system, which creates colour-accurate mock-ups in under ten minutes; plus Folding carton manufacturer, Benson Group, unveiled its new range of food-to-go products under the Benson Delilicious brand name.
The event included a two-day comprehensive free-to-attend learnShops seminar programme, with world-class speakers from DHL Supply Chain, Iceland Foods, The Barts Ingredients TM Co Ltd, Recoup, Marks and Spencer, Wilkinson, Tesco, and Oloves.
In addition, the show featured the BIG Print Debate, where Reproflex3, Iceland Foods, Faraday, Print Week and Elmwood London debated: ‘Latest print technologies – gimmick or sound ROI?’. There was a general consensus that there are opportunities for band owners to employ these new printing techniques, but must take care, and to only use them to provide relevant and useful information.
A show favourite was The BIG Packaging Debate, where over 100 visitors gathered to hear a panel of packaging experts discuss: ‘Packaging – designed for the consumer or the supply chain?’. This year’s panel, chaired by Kevin Vyse, included Echo Brand Design, DHL Packaging Services Europe, Alliance Boots and The Consumer Voice held the general opinion that the supply chain may well be increasing in complexity, but so are consumers’ lives and the way we market to them. The opinion was that flexibility and agility was key to future retail and concluded that perhaps there is a general need for packaging to reflect in-store and online demands more simply, with the real opportunity to reduce secondary packaging. Continuing to educate the consumer about the possibilities of reusing or refilling a product, rather than recycling was also an underlying theme.
The next UK packaging event in 2014 takes place at the Business Design Centre in London on 30 September and 1 October 2014 focusing on its two strong concepts – Packaging Innovations and Luxury Packaging – making it the capital’s most exciting and inspirational showcase for everything new and exclusive in packaging design.