ProCo has invested in GMG proofing and colour management software solutions to provide a higher quality, consistent print service across its digital and litho print devices, reduce ink costs and cut production times. The Sheffield-based integrated marketing communications provider boasts blue-chip clients such as John Lewis, Waitrose, DFS, and Hallmark Cards, and works with design agencies and multiple print buyers, offering bespoke solutions in web-based technology platforms, integrated marketing campaign co-ordination and data management. This can throw up challenges with colour quality and consistency when working with different file types. ProCo wanted to reduce the time spent colour matching between its litho and digital work and also ink drying times. It invested in GMG ColorProof to produce high-accuracy digital proofs. This is used alongside GMG ColorServer, which allows data from different sources to behave identically on the press, and GMG InkOptimizer software for automated ink reduction. Using GMG DeviceLink technology, the CMY colour component is reduced and the black component increased, resulting in ink savings.