Pro2Pac 2013 is challenging design students from Leeds Metropolitan and Sheffield Hallam universities to design the food and drink packaging of the future.
To be in with a chance of success, entrants will have to design a revolutionary and groundbreaking ‘sustainable’ concept for either a new or existing product that addresses consumer convenience, consumer insight, shelf impact, feasibility, cost and the environment.
A prototype of the winning concept will be displayed at Pro2Pac, which takes place on 17-20 March 2013.
Students will have until mid-January to submit their entries, which will be judged by a panel of experts including representatives from design agency Miller Graphics, grocery retail magazine The Grocer, packaging title Packaging News, industry body, the IoPP, university tutors and Christopher McCuin, Event Director Pro2Pac.
As well as gaining exposure at the event, the winner will also receive a £500 cash prize and an internship at Miller Graphics, which will be presented during an evening drinks reception at the show. Runners-up will also have their designs displayed on concept boards at the event.
Packaging plays a crucial role at every stage of the supply chain, whether at point of sale or from primary producer to manufacturer. This award aims to give the industry a glimpse of what the future might hold for packaging, as well as inspiring up-and-coming talent to engage with the food and drink industry’s biggest issues and trends.
Pro2Pac is the UK’s only dedicated packaging and processing show for the food and drink industry, which runs alongside IFE, and will serve as the perfect platform to showcase cutting-edge design and innovation.