Phil Smith’s new range of Be Gorgeous shampoos, conditioners and hair enhancing products which are available exclusively in Sainsbury’s, were offering new formulations and benefits with striking new packaging. Moving from a more formal haircare regime to encourage a mix-and-match approach for customers, the whole range is imbued with a sense of fun and humour, echoing the personality of the popular hairdresser whose name it carries. Importantly, the products are named according to the benefits that they bring but in a slightly tongue-in-cheek fashion. Packaging the range to reflect this approach, M&H Plastics, part of the RPC Group of companies, provided a range of strong colourways and decoration to attract the Sainsbury shopper. The finished product was developed and filled by Laleham Health & Beauty.
0150 2715 518 I www.mhplastics.com