Packaging innovations review

Packaging innovations review

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With a record attendance of 5,093 unique visitors, this year’s Packaging Innovations was hailed a success.
 
The halls were filled with world-renowned speakers, and high profile visitors attended from some of the biggest brands, including Marks & Spencer, Nestle and Kimberly-Clark.
 
Alison Church, the Packaging Innovations event director, said “We couldn’t be more delighted with how the show went. There was such a buzz of positivity in the hall, from both visitors and exhibitors, it felt great to be part of such a vibrant industry.”
 
The show had an increase of 12 per cent visitors from the 2012 show, and 67 per cent of exhibitors have rebooked already for 2014. Of the 2014 show Church said “We have exciting plans to develop and build on the print area of the show, as well as introduce a converting focus; plus we have an engaging new floorplan, and a new look in our branding.”
 
A number of exciting events took place during the show, including the inaugural Packaging Innovations Conference where founder of Gü desserts, James Averdieck talked about the importance of brand positioning, explaining how the packaging is responsible for bringing them to life. He commented, “Brands don’t come to life until the conception of packaging. The key ingredient is having a good product and making it look a million dollars. You make a promise with the brand/packaging, then the product inside has to live up to that promise.”
 
The event also included a two-day comprehensive free-to-attend learnShops seminar programme, with world-class speakers from Gerber Juice Company, Warburtons, Burts Potato Chips, WRAP, RECOUP and Landa. Martin Dallas, Managing Director at Payne Packaging Solutions, spoke about the ‘openability’. 
 
He explained, “85 per cent of consumers experience some form of frustration with packaging. It is clear from the research that functionality plays a major a part in consumers’ perceptions of good packaging.”
 
 
The exhibition also featured the BIG Print Debate, where Unilever, Waitrose, Print Week, Print Research International and Reflex debated: ’Everything that can become digital will become digital – or will it?’ in front of a packed, and interactive, audience. 
 
Over 100 visitors gathered to hear The BIG Packaging Debate, where a panel of packaging experts discussed whether ‘Consumers don’t buy sustainable packaging’. Kevin Vyse, Managing Director of The Institute of Packaging Professionals UK, who was chairing the debate, concluded: “It seems sustainability isn’t the real issue, it is perhaps consumption, the need to reduce the overall consumption levels.”

 

Stephanie Cornwall
Stephanie Cornwall
ADMINISTRATOR
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