Northampton craft brewer Nobby’s has become the first customer to adopt new champagne style glass bottles from O-I as it targets growth through national retail and on-trade channels. O-I noticed the trend for brewers to use champagne bottles and designed a family of shaped bottles specifically for the beer sector. design retains all the swooping lines and high status attributes that make the champagne shape so desirable. A 300 gram lightweight 500ml version was the first size to be developed from the 750ml original. Following its successful launch, O-I recognised that some beers required a smaller format and therefore developed 330ml version at just 200 grams to complete the range.