The Steel for Packaging community and value chain has access to a new microsite, steelforpackaging.org, designed by APEAL. The new one-stop website delivers and supports all the facts and features that make steel an efficient, reliable and sustainable packaging solution.
To enhance its support and meet the changing expectations of key stakeholders, APEAL has built on over 25 years’ experience in the industry to deliver an innovative platform for messages, facts and figures.
The site demonstrates a clear, simple design and is structured to highlight the seven key supply chain benefits of Steel for Packaging: recycling, performance, use, manufacturing, efficiency, versatility and safety. Credible and well-established information about Steel for Packaging is made accessible to the user in these easy-to-understand categories, backed up by relevant supporting facts.
“APEAL has accumulated a wealth of data about Steel for Packaging. We are the industry reference and ensure that the essential facts, figures and information about steel for packaging are made available to all, in a new, easy-to-access and dynamic way“, Philip Buisseret, managing director of APEAL, explained.