Global metallic paper and board supplier, Mirri (a division of Celloglas), has launched a new product for luxury retailers and creative agencies. The Mirri Wow Pack provides bespoke luxury e-commerce packaging as research shows that consumers rank packaging almost equal to the brand when it comes to overall product satisfaction. Using its new board-to-board laminator, Celloglas can create bespoke boxes and can supply the outer board, or work with a customer’s. Bespoke insert pockets can also be provided to protect products such as clothing, using bespoke paper, colours and finishes. There is added product protection hanks to the qualities of the metpol, and should it need to be returned, the box features a tear-off section revealing an adhesive strip, for easy re-packaging.
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