a2 Milk has launched its new premium brand packaging featuring stories and customer testimonials that highlight the benefits of switching to cows’ milk containing only the A2 protein. The new packaging features a2 Milk’s official endorsement by Netmums, the UK’s largest and most influential parenting website. ‘Easier to digest’ will be the first thing consumers see on shelves. The a2 Milk™ story is also simplified on the bottle, adding personality with its purple cows and icons. White opaque bottles replace the former clear packaging.