a2 Milk has launched its new premium brand packaging featuring stories and customer testimonials that highlight the benefits of switching to cowsâ€™ milk containing only the A2 protein. The new packaging features a2 Milkâ€™s official endorsement by Netmums, the UKâ€™s largest and most influential parenting website. â€˜Easier to digestâ€™ will be the first thing consumers see on shelves. The a2 Milkâ„¢ story is also simplified on the bottle, adding personality with its purple cows and icons. White opaque bottles replace the former clear packaging.
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