Negative impact on brands created by street litterers

Negative impact on brands created by street litterers

The ‘sea of litter’ in England is costing taxpayers £1 billion per year, according to Keep Britain Tidy. The charity also revealed that 62% of the population have admitted to dropping litter onto streets. The same amount admit being concerned about the appearance of their area.
In another survey by E-cig manufacturer Vapour.com, where 1,203 consumers gave their opinions on branded litter, what they most commonly see on our streets and their feelings about these brands, it became apparent that seeing an item as litter can reduce a consumers’ willingness to buy that brand. The survey shows 76% of participants look on a business negatively when seeing their brand amongst street waste. The Big Litter Inquiry from 2013 revealed
that 39% of the public would
be more likely to purchase
from a business working to reduce litter and 34% would be less likely to buy from a brand they see as litter.
Branded litter could represent a 2% drop in a company’s turnover, with 82% saying they should do more to reduce litter, compared to 72% saying the government should do more.

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Stephanie Cornwall
Stephanie Cornwall
Stephanie Cornwall
Stephanie Cornwall
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Stephanie Cornwall
Stephanie Cornwall