Cake brand Mr Kipling released a seasonal range of packaging to help consumers celebrate Valentineâ€™s Day and gave BrandOpus a brief to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentineâ€™s Day. Mr Kipling has a history of releasing seasonal ranges for Halloween, Christmas and Easter, and following a successful Valentineâ€™s Day edition of its Fondest Fancies last year, decided to redesign all the favourites this year. The boxes bore messages that were a play on words for the products â€“ ‘Fancy a kiss’ with a French Fancy or ‘Love you Cherry much’ for Cherry Bakewells â€“ and the colours used on the packaging were aimed at evoking a warm ‘hearts and flowers’ feeling.
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