Mr Kipling

Mr Kipling

Cake brand Mr Kipling released a seasonal range of packaging to help consumers celebrate Valentine’s Day and gave BrandOpus a brief to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling has a history of releasing seasonal ranges for Halloween, Christmas and Easter, and following a successful Valentine’s Day edition of its Fondest Fancies last year, decided to redesign all the favourites this year. The boxes bore messages that were a play on words for the products – ‘Fancy a kiss’ with a French Fancy or ‘Love you Cherry much’ for Cherry Bakewells – and the colours used on the packaging were aimed at evoking a warm ‘hearts and flowers’ feeling.
www.mrkipling.co.uk
www.brandopus.com

Stephanie Cornwall
Stephanie Cornwall
ADMINISTRATOR
PROFILE