Branding agency, Coley Porter Bell, designed the new limited summer edition range for Mr Kipling. Premier Foods launched the range in collaboration with Roald Dahl with an on-pack promotion, and the range, which is available across grocery, impulse and wholesale channels, includes George’s Marvellous Lemon & Raspberry Whirls, Enormous Croc’s Chocolate Mud Pies, The BFG’s Strawbunkle & Cream Fancies and Mr Fox’s Fantastic Forest Fruit Slices.
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