The packaging produced for the Evoka range was designed to position the product at the highest end of the health and beauty category.
Marketed by A. S. Watson, the international retail conglomerate, the product sought to lift the health and beauty-based products to occupy space alongside high end perfumes. With its extensive knowledge in this area, M&H Plastics, part of the RPC Group of companies, was selected to manufacture the complex packaging.
M&H Plastics was able to produce a luxurious finish for the packs, using flat based Boston round PET bottles, tubes and PET jars, all of which could be easily recycled. These were then decorated with a matt lacquer upon which were screened the icons, logos, latitude and longitude varnish lines. M&H was able to bring many elements of packaging technology together to produce these bottles, tubes and jars.
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