The latest luxury packaging designs and materials will be on display at PACKAGING INNOVATIONS London, taking place on 4 & 5 October 2012 at the Business Design Centre. The dedicated area will cover everything from stylish bottles, ribbons and braids to specialist materials, designer and promotional packaging.
The UK luxury goods market, valued at £5.8bn in 2011, is expected to have grown by a further 8.5 per cent by the end of 2012, according to research by Walpole & Ledbury Research. However the sector is changing fast. Buyers are becoming younger, the role of affluent tourists is increasing and lucrative overseas markets in East Asia and Africa are emerging.
For those keen to keep up with latest issues and trends, there will be a packed program of free-to-attend learnShopsTM with luxury packaging high on the agenda.
Fiona Foster, New Product Development at Sampling Innovations, will be discussing ‘Affordable luxury – small is beautiful’. Fiona is a qualified packaging technologist with over 25 years’ experience of new product development working for beauty brands such as Space NK, Eve Lom, The Body Shop, Marks & Spencer and Yves Saint Laurent.
She remarks: “My presentation will focus on looking at the use of miniature and single use products in the luxury cosmetics, fragrance and toiletry product arena, focusing on the multiple benefits these items have for the brand, customer and retailer.”