Thought-provoking insights on commerce, mobile payments and other innovations were the order of the day at the eighth annual InternetRetailing Expo (IRX) and eDelivery Expo (EDX) which took place at Birmingham’s NEC recently.
The event attracted 5,000 visitors from the digital, retail, delivery and packaging sectors, with a number of conferences and workshops led by the likes of ecommerce titans Made.com and Google, as well as high-street
mainstays like John Lewis and Sainsbury’s Argos.
Highlights included Rob Pearson, Next’s first Head of Personalisation explaining why personalisation can drive differentiation in the short term. Elsewhere, Tom Martin, retail intelligence and GDPR expert for e-commerce platform OmniCX, confronted the looming spectre of GDPR and its potential impact on the retail sector.
On the EDX side, Raanan Cohen, co-founder and CEO of technology delivery platform Bringg, outlined how smaller players can compete with the likes of Amazon. Technology, he argued, can bring the variety of options needed to provide the optimal customer experience whatever the customer’s needs.
Away from the theatres and workshops, the show floor showcased the technologies altering the future of retail and delivery. Virtual
reality, robots andsoftware were on display from the likes of Neopost, Storiqa, Quiqup and Magento.
Both IRX and EDX presented an opportunity to hear about the latest industry announcements. Cloud retail management specialist
Brightpearl revealed the results of extensive research into the “try before you buy” model, whilst FACT-Finder revealed its AI-driven Predictive Basket technology.
The InternetRetailing Conference (IRC) will take place on October11th at its new home within the Business Design Centre,
London. For more details, visit www.internetretailingconference.com.