Off Piste Wines Ltd has launched its new Garden Route Range of wines with an exciting new innovative back label design printed by SA Labels Ltd.
The multi-coloured, multi-page back label differs from normal ‘peel and reads’ as it incorporates four colour process images on both inside pages, enabling Off Piste Wines to show a map of the wine region and pictured highlights of ‘The Garden Route’. The back panel also has a window printed into the design, enticing the consumer to peel open and look further.
SA Labels’ unique Ultraflex Printing press was perfect for producing the technically demanding design. With the flexibility of moving different print processes into positions of the 16 colour press SA Labels was able to offer a completely different print concept to anything else in the wine market today and offer a true ‘No Design Compromise’ label.
Claire Whitehead, Marketing Director of Off Piste Wines Ltd, commented:
“We are delighted with the end result and very excited about introducing such an innovative eye-catching label to the wine trade.”
For more information visit www.salabels.co.uk.