The importance of colour in branding

The importance of colour in branding

Research has revealed that a signature colour can increase brand recognition by 80%. Even without seeing their logo, most people could recognise a Starbucks’ drink by its characteristic green straw. According to Reboot’s study, when shown a selection of five made-up company logos 78% could recall the primary colour of the logo, compared to only 43% who were able to remember the name.

So how can you go about choosing the right palette for your business?
Why not look at what the most successful brands have done with their logos? Reboot analysed

the top 100 global brands to see what the most popular branding colours were:

  • 34% used the colour black in their logo 30% used the colour blue in their logo30% used the colour red in their logo
  • 9% used the colour yellow in their logo
  • 7% used the colour green in their logo
  • 6% used the colour grey/silver in their logo
  • 5% used the colour orange in their logo
  • 2% used the colour brown in their logo

The study also showed that blue was most commonly used within the tech industry, red was preferred by automotive companies and black was by far the most popular choice for luxury brands.

The quiz and full study can be found at

Stephanie Cornwall
Stephanie Cornwall