Hula Hoops has revealed its new packaging design, its first rebrand in over a decade. Tthe fresh look was developed by award-winning branding consultancy Coley Porter Bell, which was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing the fun aspect of its product story, and leveraging appetite appeal. The designers removed any non-essential effects, and incorporated new dynamic hoops which rotate speedily around the logo, highlighting the brand USP.
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