Graphic designers planning print projects for environmentally conscious clients now have significantly more options available to them. In the past, designing for environmentally responsible clients involved using the few paper types available with chain-of-custody verification. Today, however, by producing their designs at a PrintReleaf-certified printer, graphic designers can use any type or grade of paper they desire. PrintReleaf printers verify the amount of paper used and PrintReleaf certifies that an equivalent number of trees have been planted on behalf of the print client. Print customers can even choose the tree-planting location from seven projects around the world at locations that have suffered significant tree loss.
Discussing the effect of PrintReleaf on the work of graphic designers, PrintReleaf CEO and Founder Jordan Darragh commented: “Until now, graphic designers have been constrained by the limited number of chain-of-custody-verified papers available. By choosing to have their job produced at a PrintReleaf printer, those designers can use any paper they choose, knowing that an equivalent number of trees will be planted in the appropriate location of their choice. To make the process even simpler, any printer can become PrintReleaf-qualified at no cost.”
PrintReleaf creates a global sustainability standard by certifiably guaranteeing to releaf the paper consumption of PrintReleaf customers. PrintReleaf is the only technology platform that measures customers’ paper usage and certifiably reforests that usage on an equivalent basis. The patented PrintReleaf technology not only tracks paper consumption, but also monitors PrintReleaf reforestation partners to ensure fulfillment.