The future of sustainable packaging

The future of sustainable packaging

Based in the Lake District and with a paper-making heritage that spans more than 170 years, James Cropper Plc is renowned globally for producing custom-made paper products of the highest quality for a variety of applications, including packaging.
The company was recently commended for making huge leaps in the world of recycling and sustainability, themes that continue to dominate the business objectives of consumer brands globally. There has been a huge rise in the request for more environmentally responsible packaging options in recent years, with brands continually looking to lower their carbon footprint. In response to this, James Cropper has launched CupCycling™ technology and COLOURFORM™ moulded packaging.

CUPCYCLING™
It’s estimated that 2.5 billion paper cups are used in the UK each year. Until recently, these were unable to be recycled owing to their tricky polyethylene lining. However, James Cropper’s facility possesses the technology to separate the two components, therefore helping to solve a long-standing environmental crisis: The paper fibre is rescued and upcycled into luxury papers, while the plastic is recycled into products such as tubing and cable wraps.
Managing Director Steve Adams said: “The fibre used to create paper cups is of very high quality. Seeing this go to waste on such a huge scale is what inspired us to develop the technology to separate the two components. What we’re left with is material that’s virtually indistinguishable from fresh fibre and can therefore be used to create paper products of the highest quality.”
Recently, Selfridges partnered with James Cropper to upcycle disposable coffee cups generated at its Oxford Street headquarters and store, with the resulting paper being used to create its yellow shopping bags in a unique closed-loop recycling solution.
Steve added: “Our plant has so far recycled more than six million used cups – a figure that with partnerships like those with Selfridges and others is expected to boom. With CupCycling™, we’re enabling brands to work with us towards a world that’s less wasteful and become part of a movement that has the potential to truly revolutionise paper cup recycling.”

COLOURFORM™
The public is growing ever more conscious of the landfill and plastic pollution crises, and is keen to buy products with packaging that contains no plastic and is easily recyclable.
COLOURFORM™, created by James Cropper 3D Products, is that sustainable alternative. It’s made from 100% renewable, natural wood fibres from well-managed forests and high-quality recycled material from James Cropper’s innovative recycling plant – including that from coffee cups. What’s more, it’s easily recycled with household paper, but even if it does end up in landfill, it’s naturally biodegradable and therefore leaves no trace whatsoever.
Each product is designed specifically to customer requirements and can be manufactured to match any colour with guaranteed consistency and a quality finish. Brands can also tailor the texture to suit their needs, choosing between COLOURFORM™ Touch, with its warm, tactile and velvety feel, and COLOURFORM™ Smooth, with its slick finish and sharp edges.
This is what appealed to Lush Fresh Handmade Cosmetics. The company is committed to using materials that can be reused, recycled or composted, and so recently called on James Cropper to create a bespoke piece of packaging for its solid bath oils, aimed at enhancing customer shopping experience in a practical and sustainable way.
Matthew Miller, business director at James Cropper 3D Products, said: “COLOURFORM™ is going to shake up the packaging industry. As more brands like Lush come on board and ditch plastic, we can really get our protest against waste heard and collectively move towards a more sustainable future.”
www.cupcycling.co.uk
www.colourformpackaging.com

Stephanie Cornwall
Stephanie Cornwall
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