Wingman, the iconic male toiletries brand, has adopted the new foil wrapped tubes from M&H Plastics, part of the RPC Group of companies, to present its latest range of shower gels. Stu Jolley, (Founder) of Wingman wanted to create a striking package to reflect its approach and encourage men to engage with the brand. Using the metallic finish coupled with the hard-edged graphics and bold typography achieved this effect. Unusually for this category, the British-made product donates a proportion of its sale price to charity Help for Heroes. The identity with the brand could not be more appropriate as the brand’s emphasis is on helping men look, feel and be better through high quality products that resonate with their lifestyle and needs.
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