European drinks cans show resilience in difficult market conditions

European drinks cans show resilience in difficult market conditions

The latest figures from the beverage can industry show a rise in the number of cans filled in Europe despite a fall in beer consumption and flat consumption for soft drinks.

 

 

According to new figures, released today by Beverage Can Makers Europe (BCME), more than 59 billion cans for soft drinks and beer were produced in Europe in 2012. This is a 3.7 per cent increase on last year and the equivalent of two billion extra cans.

The increase was driven by strong performances in Eastern Europe where can fillings grew 5.7 per cent, with Hungary, for example, increasing sales by nearly 28 per cent driven by strong domestic growth in soft drinks. In Western Europe growth was 3.2 per cent, well above GDP growth in the region.

 

Deliveries of cans for beer increased by 4 per cent despite an almost 1 per cent drop in beer consumption across Europe. Cans for soft drinks grew 3.4 per cent led by the Nordic countries. Both sets of figures are positive news for the European beverage can making industry and a clear sign that soft drinks producers and brewers are recognising the benefits of the can as part of a winning pack mix.

 

Canadean, who compile the figures for BMCE, believe that there is a long-term shift away from refillable glass bottles in the beer market towards cans. The current macroeconomic environment in the Eurozone is said to be deterring consumers from drinking in bars and restaurants. People are buying more packaged beers from supermarkets and choosing to drink at home. Some brewers are adopting smaller can sizes to lower cost and appeal to an increasingly price sensitive European consumer.

 

 

Stephanie Cornwall
Stephanie Cornwall
ADMINISTRATOR
PROFILE