A wealth of ideas will be on show at the Food & Drink Trends and Innovations Conference to keep in-store and online packaging concepts fresh, functional and profitable…
Packaging experts from Denny Bros will be among a select number of exhibitors at the forthcoming Food & Drink Trends and Innovations conference, a one day conference on 20 May 2014 which features speakers and contributors from over 22 national and global brands.
The London-based event will encourage brand owners to focus on innovation, product functionality and sustainability with in-store and online packaging concepts covering the food and drink supply chain. Denny Bros will be demonstrating the latest multipage informational and promotional ideas from Fix-a-Form designed to create stand-out appeal to boost sales and maximise profits. The customer messaging campaigns will cover advertising, cross-selling, PR, social seeding and Corporate Social Responsibility (CSR) themes.
Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack including multiple languages and cross-brand promotions. They work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging.
Confident of the need for strong product POS and online support, Stephen Jarrold, Marketing Director of Denny Bros said, “It is vital for us to keep packaging ideas relevant so that manufacturers across all sectors, particularly food and drink, can keep their customers safe, informed and engaged. Multi-page labels like Fix-a-Form do this by communicating unlimited messaging for the purpose of informing, educating, entertaining and converting targets into customers. While on-pack communications used to be a niche marketing activity it is now becoming far more mainstream as brands put more investment into shopper analysis and product enhancement campaigns.
“We hope to convince many new brand owners and manufacturers to use the Fix-a-Form multi-page concept to add content, engage, excite – and sell!”
Subjects for discussion during the event include new product development, digital and social media, health and nutrition, snacking and world foods. Manufacturing and retail contributors will include ASDA, Alpro UK, Dairy Crest, Eat Natural, Fox’s Biscuits and Avana Bakery, Harrods, Metcalfe’s Food Company, Morrisons, Müller, mySupermarket, Sainsbury’s, Waitrose and YO! Sushi.
For the food and FMCG sectors, the supermarket environment is increasingly competitive and on-shelf presence is key to creating sales. With the rising costs of getting POS material into shops and food outlets, it has become much more critical to build a culture around the brand on shelf with on-pack ideas and the easiest way to make impulse decisions happen is to flag-up intelligent-Customer Relationship Marketing (CRM) messaging by using the multi-page label concept Fix-a-Form.
EU regulations are dictating that an increasing amount of copy is required on-pack and so brand managers from all sectors are ensuring that there is clarity in terms of the labelling of ingredients, storage and usage instructions. Important factors still include multi-lingual variants, product testing information, and promotional information outlining the terms and conditions of competitions and giveaways.