Denny Bros strengthens its leaflet-label links with Spain

Denny Bros strengthens its leaflet-label links with Spain

Packaging and promotion experts Denny Bros have created a new leaflet-label info ‘hub’ for Spanish brand owners to help buyers from the food, drinks, pharma, agrochemical, household, DIY, beauty, well being, automotive, DIY, public and third sector areas to select the right on-pack label media for their products and marketing tools.

Pioneers in their field, Denny Bros focuses on innovation, product functionality and sustainability. The company’s ability to adapt and move forward with technological advances has provided the company with a proven track record for nearly 40 years in supplying its Fix-a-Form multi-page labels. The labels are the ultimate tool for buyers looking to get the maximum amount of information on-pack, solving many packaging challenges.

At the same time as launching the new website, Denny Bros has announced the appointment of Julisa Vargas as Business Development Manager for Spain. She brings with her a wealth of sales experience, mostly from the retail and marine sectors. Julisa says, “I am thrilled to be working for such a highly regarded specialist printing company and am looking forward to embracing new challenges.

“Denny Bros has already made its mark in Spain and wants to continue to strengthen and grow its links within this important and valuable market. The health and convenience sectors have welcomed the exceptional functionalities of Fix-a-Form and are using to enhance sales and consolidate market share.”

The new site is an upgrade which reflects the position of Denny Bros in the Spanish marketplace. Easier to navigate, the site now features 5 key market sectors and colourful slideshow to the homepage, informative case studies, a cutting edge news feed and interactive samples request button.

Speaking about the new website that has now gone live, Sales and Marketing Director Stephen Jarrold said, “We have always looked at how we can help brand managers to solve their packaging problems and our new website is getting this message across in a more streamlined fashion to our Spanish customers. Leaflet-labels are still one of the most-effective solutions for an incredibly wide range of contemporary packaging issues.

“Packaging specialists are keen to keep one step ahead of the competition and with the current economic conditions across Europe competition has never been more intense.”

Denny Bros has a global reach thanks to the invention of the multi-page label in the late 1970s. Known as Fix-a-Form, the flagship brand has become an internationally renowned solution for communicating product information directly on to any packaged item. It helps brand owners to communicate large amounts of text on-pack including brand benefits, cross promotional marketing material, and multi-lingual information.

Fix-a-Form can also add incentives such as competitions, inserts, vouchers, ‘scratch-off panels’, SMS text promotions, and collectables which ultimately help boost sales.

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Stephanie Cornwall
Stephanie Cornwall