Custom packaging to disrupt the market

Custom packaging to disrupt the market

Treaclemoon recently worked with RPC M&H Plastics to create a bespoke packaging solution that met the brand’s image criteria. The re-design is designed to meet the growing market range and maximise shelf presence with the pack’s unique shape and colour use. When creating a custom packaging solution, Treaclemoon considered the market position of the product and chose to create two unique styles of bottle that maintained their brand image and provide continuity across other formats. The bottles come in two capacities consisting of 75ml for hand cream and 200ml for body lotion.It opted for a bottle instead of a more commonly-used tube for the hand cream, which maintains ‘squeezability’ as the packaging is created from medium-density polyethylene (MDPE). The colour of each package was determined by the lead ingredient and story. The Treaclemoon range is aimed at users with a happy life outlook. The company felt the end result reflected that mentality perfectly.
www.mhplastics.com

Stephanie Cornwall
Stephanie Cornwall
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