Fresh produce suppliers are being urged to use corrugated packaging to boost brand recognition.
Many commercially grown fruit and vegetables are indistinguishable from each other, making branding produce on packaging from source to shelves important, and the Confederation of Paper Industries (CPI) says that there has never been a better time to make corrugated retail packaging do more than just provide protection for goods in transit.
Results from a recent CPI survey found that corrugated packaging is leading the way in optimising the appearance and performance of product ranges.
CPI commissioned a poll of predominately food and beverage manufacturing companies and it revealed that corrugated cardboard is rated the first choice packaging material by 79 per cent of the businesses contacted.
80 per cent of respondents thought corrugated is either very important or critical to the future of their business and 83 per cent agreed with the statement that ‘corrugated shelf ready packaging helps promote product or brand in store’.
These figures underline the fact that the UK corrugated industry is at the forefront of innovation and high quality attractive shelf ready packaging (SRP) and options are now available for an extensive range of fresh produce such as salad crops, exotic fruits and stone fruits.
CPI Director of Packaging Affairs, Andy Barnetson, said: “Corrugated offers much more for fresh produce than just a standard cardboard box. There are solutions for cost-effective SRP with quality printing that can make products eye-catching at the point of sale.”
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