Cornish confectionery producer, Copperpot Originals, has launched a new look across its luxury fudge and honeycomb range. The new packaging is a reflection of the premium product and its newly-aligned brand story. Taking the same shape and dimensions as the previous boxes, the outer uses a touchable copper metallic banding alongside a strong use of colour to connote the different flavours within the range. The decision to use a metallic inks reflects largely on the history of the Coppperpot Originals story, which began in a family kitchen cooking in a traditional copper pan.
The new packaging is the next step in the brand’s growth strategy after launching online last June. New flavours are also being reproduced.